Las Vegas Resorts Push All-Inclusive Deals to Win Back Value-Minded Visitors

MGM, Circa, and The Strat are among properties bundling rooms, meals, shows, and parking as executives acknowledge losing the value narrative.

Las Vegas resorts on the Strip and downtown are rolling out all-inclusive packages aimed at making trip costs more predictable, a strategic shift that follows public complaints about high prices and surprise fees. The move comes after MGM Resorts CEO Bill Hornbuckle acknowledged the industry had lost its value narrative, and resort executives across the market have since been rethinking how they price rooms and amenities for a broader range of visitors.

How the All-Inclusive Push Began

The renewed focus on value pricing traces back to MGM Resorts CEO Bill Hornbuckle, who said several weeks ago, 'We lost the narrative,' in response to complaints about high prices — including reports of a $20 bottle of water at some Strip resorts. Since that admission, resort executives have been reassessing pricing strategies as visitors continue to voice concerns about unexpected costs.

Casinos.com executive editor Dan Michalski said resorts are responding directly to visitor feedback by bundling costs into packages that can include room, meals, shows, and parking. Michalski described a common complaint from travelers: 'They would book a room for 80 bucks a night, and then when they would check out, it would turn out to be $300 a night.' He said visitors have long felt 'nickeled and dimed' by extra charges, and the new packages are designed to eliminate that frustration.

Who the Packages Are Targeting

Michalski said the all-inclusive strategy also reflects a deliberate shift in which guests some resorts are trying to attract. 'They're going after the mid tier, the mid level gamblers and the budget, budget minded traveler,' he said. 'These are the people who, for the last several years have kind of been getting squeezed out as the casinos really focus on the high rollers.'

The approach appears to be gaining traction with international visitors. Yvonne, visiting from Germany, said she was pleased with an all-inclusive offer on the Strip. 'We stayed at the Las Vegas Flamingo Hotel and we just paid like, 80 dollars for one night,' she said, adding, 'Yeah. I'm really happy. We also just got a 30 dollar cash back on food and beverage.' Meanwhile, Lynn, visiting from the United Kingdom, said the issue for many travelers is not the base price but the add-ons: 'The stinger is when you get here and there are additional resort fees. I'd rather them just put the — tell us what the price is and not get stung with the resort fees.'

Circa and The Strat Lead Downtown Efforts

Downtown properties are also participating in the value push. Circa said it is seeing strong interest from guests who appreciate the value proposition, calling the offers a reliable driver of summer visitation. The Strat said that since launching its packages last spring, guests have responded positively to the pricing and transparency.

Circa is additionally offering a summer incentive specifically aimed at Canadian visitors: a dollar-for-dollar exchange rate that amounts to a 20% discount. Circa owner Derek Stevens created the offer in part because the property is seeing more Canadians again. A Canadian visitor said that kind of deal would bring her back to Las Vegas more often.

MGM Highlights All-Inclusive Results on Earnings Call

All-inclusive pricing came up during MGM Resorts' earnings call, with Hornbuckle saying the company is using all-inclusive bundles at some properties on the south end of the Strip. He noted that one-third of the bookings generated through those packages are from first-time Las Vegas visitors, suggesting the strategy is reaching new audiences.

Not all visitors are embracing the bundled approach, however. Patricia, visiting from Canada, said she chose not to use a package. 'We just did the price by price and just booked the room because I like to go to other places,' she said, indicating that flexibility remains a priority for some travelers who prefer to mix and match experiences across multiple properties.

What we know

• MGM Resorts CEO Bill Hornbuckle said 'We lost the narrative' in response to complaints about high prices, including reports of a $20 bottle of water at some Strip resorts.
• All-inclusive packages can bundle room, meals, shows, and parking into a single predictable price, according to Casinos.com executive editor Dan Michalski.
• Hornbuckle said during an MGM Resorts earnings call that one-third of bookings from all-inclusive bundles at some south Strip properties are from first-time Las Vegas visitors.
• The Strat said it launched its all-inclusive packages last spring and has seen positive guest response to the pricing and transparency.
• Circa is offering a dollar-for-dollar Canadian exchange rate this summer, which amounts to a 20% discount, an offer created in part by owner Derek Stevens as the property sees more Canadian visitors.
• A visitor from Germany said she paid approximately $80 for one night at the Flamingo Las Vegas and received $30 cash back on food and beverage through an all-inclusive offer.
• Michalski said resorts are targeting mid-tier gamblers and budget-minded travelers who have been squeezed out in recent years as casinos focused on high rollers.

Why it matters

Las Vegas's tourism economy depends heavily on repeat visitation and word-of-mouth from a broad base of travelers, not just high rollers. If surprise fees and sticker shock have been deterring mid-tier and budget-conscious visitors — both domestic and international — the shift toward transparent, all-inclusive pricing could meaningfully affect occupancy rates, foot traffic on the Strip and downtown, and the overall perception of Las Vegas as an accessible destination. The Canadian dollar-for-dollar exchange offer at Circa also signals that properties are actively competing for cross-border visitors at a time when travel patterns remain in flux.

What’s next

Circa's Canadian dollar-for-dollar exchange offer is positioned as a summer incentive, and the property has indicated it is tracking renewed Canadian visitation. MGM Resorts' all-inclusive bundles at south Strip properties are currently active, with results being reported at the company's earnings level. The Strat's packages, launched last spring, remain in place. No specific end dates for these programs were provided in available reporting.

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